Using the right keyword phrases can help improve your search engine rankings. While you may be doing your best to add images to your blog posts, you can go one step further by creating infographics. Instead of coming up with fresh ideas entirely, you could start repurposing some of your old blog posts into infographics. Broken links are one of the most common reasons for a less than ideal user experience. No one likes to click on a link hoping for more information, only to reach a page that doesn’t exist. And since user experience is crucial to improve Google rankings, you’ll need to resolve all of your broken link issues.
Track your insights
You can then use the site to analyze your backlink profile, explore useful keywords to target, and track your search rankings. With the help of Schema creator, you can quickly generate the required schema data and add them to your important business pages. This will enable search engines to better understand the content in your web pages and will enable your pages to rank higher in the search results. With these tips by your side, you have a complete plan of the next steps you need to take.
Whether or not you know it by name, you’ve likely seen and used a Google Business Profile listing. Google Business Profiles are the bread and butter of local search and play a huge role in whether or not you rank well for local searches. Google Business Profile is a free profile that allows businesses to appear in Google Maps and engage with customers for free.
Search
Citations are mentions of your business name, address, phone number (NAP), or SEO Anomaly website on other websites or directories. Regularly review these metrics and make adjustments to your Google SEO strategy for your business site accordingly. Identify pages that are performing well in Google search results and replicate their success across other business pages on your site.
- And Google SEO is focused on doing that in Google search results.
- Instead, use synonyms and related terms to reinforce your topic organically.
- Its Intent metric provides insights into what users are looking for when they search for a particular keyword, allowing you to refine your content strategy accordingly.
- We can’t say which tip is the most important because all of them combined are necessary to produce the best results.
- GMB rank checker tools help users monitor keyword rankings and optimize their GMB profiles.
- It provides detailed metrics like Page Trust Score (PTS) and Domain Trust Score (DTS) to help you evaluate the quality of potential backlinks.
SERPs Rank Checker (Freemium)
Your keyword strategy is at the heart of ranking well on the Google SERP. Ranking well doesn’t mean very much if you’re ranking for the wrong keywords. With tools like these, you can track backlinks, flag “toxic” backlinks for removal and generally stay on top of your backlinking strategy.
Make sure you use a polite and friendly approach to improve your chances of getting a backlink. We may earn a commission when you buy through links on our sites.©2025 GIZMODO USA LLC. You can’t do this manually and it’s always smart to use a dedicated SEO tool for rank tracking, such as SE Ranking or Semrush.
This will expand the card to show top headlines, questions, and related keywords around this subtopic. So regularly review your link building campaigns for new opportunities. For a fitness blog, these might be “workout tips,” “healthy recipes,” and “fitness routines.” You’ll also need to specify your competitors’ websites, if known. And if you want to get the most out of Semrush for your keyword research, we’ve got a detailed article on using Semrush for keyword research.
This can increase your website’s visibility and generate organic traffic. Google algorithms prioritize billions of web pages depending on search intent to provide useful, relevant outcomes. While the exact algorithm is kept secret from manipulation, companies can be optimized with SEO best practices. These include quality content, responsiveness, and fast load times.
It automatically performs basic keyword research like identifying variations and secondary keywords. If you aren’t sure about search intent or if you believe readers may have multiple questions, check the top-ranking results for the query. When you use high quality images, you give users enough context and detail to decide which image best matches what they were looking for. For example, if people are looking for “daisies” and come across a rogue edelweiss in search results, a higher quality image would help them distinguish the type of flower. The snippet is sourced from the actual content of the page the search result is linking to, thus you have complete control over the words that can be used to generate the snippet.