After configuring the tool, you’ll see content, backlinks, and technical suggestions. You’ll find suggestions for semantic keywords, text length, readability, and backlinks (which you’ll learn more about later). The keywords’ search intent should be the same or very similar. You can also add related keywords with the same intent (e.g., “best dog toys” and “good toys for dogs”).
So, the goal is to provide people something useful and a solution for their query. Every time we reference one of these “expert signals”, we link to the relevant page. Implementing each of these points will create a better user experience, which is great for SEO and conversions. Following this structure will make it easy for Google’s algorithm to understand your content and for Gemini to summarise what you wrote.
Content Optimization: Writing for Both Users and Search Engines
- If appropriate, use secondary keywords (or parts of them) within subheadings.
- Google Sheets automatically saves changes, but keeping an additional backup is a wise precaution.
- Google News aims to promote original journalism and expose users to diverse perspectives.
- Then you have your spokes, or cluster content, which are the additional pages that dive deeper into each of the aspects (child keywords) covered in the pillar page.
With significant web traffic from mobile devices, ensuring your website is mobile-friendly is crucial. A responsive design that looks good on any screen size will improve user experience and keep visitors on your site longer. While these features focus primarily on optimizing individual web pages, it’s crucial to remember that your site’s overall health also plays a significant role in your SEO success.
SERPWatcher by Mangools
Use tools like Ahrefs, Ubersuggest, and others to find keywords relevant to the primary query you target. These services also show search volume, keyword difficulty, cost per click, etc. Now, you can track your ranking in AI Overviews for your target keywords and work to improve your results over time. It represents a significant change in search as AI search engines start to impact how users find information.
Your site needs to look great and provide a good UX on desktops, laptops, tablets, and mobile phones. Keyword research on Semrush highlighting search volume and keyword difficulty. You may not always get the top spot, but if you put in the work and follow these SEO best practices, you should see your site climb the rankings. Just because you don’t see the results BHS Links you want right away doesn’t mean you’re not on the right track. The title tag is your biggest opportunity to catch the eyes of a user and encourage them to click into the page.
